London is filled with amazing hotels. It's hard to pick one that trumps the other when it comes to innovative style. However every time I visit the Firmdale Hotels website and I check out what they are up to, I know that they are at the top of their game in the industry. While we have stayed in their hotels before and had a wonderful experience, I have yet to try their chic Ham Yard Hotel. There are a million little reasons to love this brand of hotels, I mean their interiors are insanely gorgeous, the locations are London & NY's prime real estate and they are always quipped with stellar amenities. This particular one really won me over with their vintage style bowling alley that is quite possibly the most stylish way to every display the game. Another lovely little feature of this hotel it is built into a charming courtyard that boasts it's own little village of sorts. So whether you need a glass of wine with your manicure, flowers for your loved one or some new shades for your eyes, you pretty much can get it all steps from your door. Check out all the deets on this hip hotel below.