All too often friends of brides everywhere are forced into dresses they dislike to simply make their bestie bride happy on their big day. I am pretty sure my bridesmaids weren't thrilled to spend a few hundred dollars on a "cerise" colored dress that they could never wear again when it came to our wedding. Let's be honest, no matter what any bride says...I have very rarely have seen a dress that can be worn a second time without screaming this was a bridesmaid dress. However this all may change with the announcement of Lauren Conrad's new Paper Crown bridesmaid line. Simple styles that aren't over the top trendy are available in soft colors may make the entire bridesmaid dress experience a whole lot prettier. A few of my favorites are below. What do you think of this new venture?