When I was on the hunt for my wedding gown one of my must see bridal boutiques was the charming Lovely Bridal Shop. It's hidden location in the West Village of NYC already oozes incredible amounts of charm but once you step inside you are in for a major overdose of everything pretty. Just look at their amazing showroom below overflowing with everything bridal, bridesmaid and accessories.
You can imagine my delight when I saw that the fabulous ladies from Lovely Bridal brought in a new line of some very fashionable attire for everyday wear called Shop Lovely. The best part??? The price point! Everything is under $100. While they offer great separates and jumpers, I am partial to the dresses, some of my favorites are below.