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Friday, May 15, 2015

Draper James

Have you guys checked out the new e-commerce site by Reese Witherspoon, Draper James? The site got it's name by combining the actresses grandparents last names and represents all things related to her southern roots. I browsed through a bit of the merchandise online and was reminded of another brand that had similar merchandise, C. Wonder. I found myself gravitating to the items you can personalize versus the "Draper James" monogram. I don't really understand the draw on wanting her grandparents initials on your items, but each their own. The pricing seems fair compared to her celebrity counterparts also doing there thing on the web {I am looking at you Preserve & Goop}. I wanted to share a few of my favorites and get your opinion on this trend of celebrities venturing out into the blogging and e-commerce world, should they stick to acting or is there room for everyone to try new things?

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