I have said it over & over again here that packaging is everything. You can dress up a plastic baggy of dirt and give it clever marketing I will likely buy it. So when I saw a college student from Oklahoma was designing ice cream containers with a witty take on the brutal hell women go through every month also known as PMS, I thought to myself this is genius! Now we just need an ice cream company to come in and fill these hilarious containers with some delicious ice cream for our enjoyment. I personally could see seven flavors in the product lineup, one pint for each day of the week. I also would add in a flavor like - Why am I crying? or something for the prego ladies out there, like I can't see my feet.